Make Product Design Great Again by Mat Venn UX Collective
Table Of Content
To learn their passions and needs requires listening, the investment of time and careful attention in order for the end result to be exactly what it should be. Somewhere, the most authentic expression of a project is waiting to be discovered. All of this preparation, from the trenches to the ten thousand foot view, culminates in one idea. A story that people can’t help but connect with. One common thread weaving seamlessly through the spaces we create.
OUR VISION
As 9 times out of ten a ‘good’ product designer gives product what they want, and makes the Figma work for the devs. Figma is an excellent tool for making rectangles. But it’s become way too much like a design project management tool. Collaboration is not about being in each other's working files.
Make Product Design Great Again
Social media is the worst thing to happen to humans ever. And it’s allowed recruiters to focus less on ACTUALLY placing people, and more to extending their reach, but also sharing their views on design. I am not gatekeeping, but unless you have worked on an actual digital transformation project, and shipped a thing, then be careful about giving design advice. Or how designers should ‘show your process and thinking’. Designers should take portfolio device from other designers.
Please verify you are a human
It’s more about HOW you are making the Figma than WHAT you are actually creating. The value has shifted from the design to the design production. Maybe something is getting lost in the process. Companies are shoehorning 5 roles into one, to save money and to framework the design process into a product process. But design is NOT product, it has a different process and methodology. Design recruitment agencies are struggling as they need to turn tenuous briefs into strong candidates.
We understand that each project is unique, and that details showcase this element. The opportunity to make a project as unique as the people it’s intended for, is our commitment to you. Again the user does not care about your story, they just want to use and buy products and services (stuff) with the least amount of friction. If we are putting the user first (and we better be) then the product needs to be better.
The portfolio tells a personal story, if that person is not right for the job, thats fine, don’t make them change their whole ‘thing’ to get a job they were not destined to get. There is no such thing as a bad portfolio. Just tell your story and make sure the work shown is actually yours, and that you can explain what you did and how you made a difference. Bonus points for describing constraints and what failed and why. Set on an inclined site, the twin 52-story towers rise 699 feet from an openly designed, granite paved plaza at the Flower Street level with a "jewel box" office located between. The three buildings house 10,000 people in approximately 2,500,000 SF of floor space.
Fully-Furnished Living
On-site parking for 450 cars is provided in a one-level garage below the plaza, supplemented by an off-site structure for 2,350 cars. Below the on-site garage is a completely enclosed two-level, air conditioned shopping concourse of more than 53 shops and restaurants. At 505, we are loyal to our clients’ vision for the duration of the process.
It’s not about what the project will look like. ‘Making Product Design Great Again’ means falling back in love with design again, making time for the exploration, the craft and finesse. Less time in meetings, less time in JIRA, more conversations about design. It’s understanding the problems to solve. It’s taking risks and making great products.
Sprint one: Design Recruitment
Part of the issue now is that anybody can be a product designer, it’s become a catch-all term for anyone who can do some wireframes and create some journeys. Throw in a persona or two and bosh. Half the time that person is a ‘something else’ autodidact who did a boot camp. And thats cool if you have design chops but the rest of us are trying to survive in a field of cheap labour and bad rectangles. Specialists are preferable to generalists in the context of a well rounded digital product design team. It’s more expensive and a greater management overhead, but it’s worth it IMO.
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Also the proliferation of bad design takes and UX opinions on LinkedIn has got out of hand. Imagine a digital product as a house. The human that draws up the plans is not the same human that builds the bathroom.
We are the people who ask the really hard questions. Followed by the painfully obvious ones. We talk, listen, observe, dig, dive, and mine until we fully understand the intricacies of the project. We immerse ourselves into the lives that everyday people will be leading, holding a mirror to culture and taking detailed notes of the reactions. Because it’s not what we know; it’s what we notice.
Remember, the user does not care how good you are at Figma. Zweig Group – the leading research, publishing, and advisory services resource for firms in the AEC industry – advised 505Design through this transaction. The deal team included Will Swearingen, Zweig Group’s director of ownership transition, and Tracey Eaves, Zweig Group's director of valuation advisory services. Which is why we don’t hire by profession.
I worked at Nokia in 2013 (AKA don’t mention the iPhone) and they had a guy whose sole job was to create beautiful and functional icons. Granted, Nokia is not the best example of innovation, but their icons were shit hot. And no, ‘doing some wireframes’ is not UX, it’s just drawing grey rectangles. It was supposed to be a compliment. Remember, the user does not care how good any of you are at Figma. It’s the integrity of the design that matters.
Cooper Carry, Atlanta’s largest architecture firm, has acquired 505Design. Cooper Carry will grow from 320 to 360 employees as a result of the deal and expand its office footprint to Boulder, Colorado, and Charlotte, North Carolina. Financial terms were not disclosed. At 505 we recognize that each of our clients are unique.
And the human that installs the underfloor heating ain’t the same as the human who does the roof. Of course you can get a builder to do the lot, it’s cheaper, but it’s always at the expense of quality control. A cabinet maker will build you a kitchen. A builder will install you a kitchen. Where are the people that are actually doing the design?
Will leads Zweig Group’s research team and ownership transition consulting group. He received his BS in Biology from the University of North Carolina at Asheville and his MBA from the University of Arkansas with a focus on entrepreneurship. During that time, Will developed financial models and aided in the fundraising... We craft the spaces that people spend their days and nights in. Spend their little wins and heartbreaking losses in. Give them a moment, and they’ll give you their trust.
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